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Seoul is the capital and largest city of South Korea and one of East Asia's financial and cultural epicenters. It is the heart of Korea's culture and education as well as politics and economics. Seoul is unique in that historical sites such as Gyeongbokgung Palace and modern cultural facilities coexist in harmony. Seoul is a world-class city with numerous amenities and shopping districts such as Myeong-dong and Apgujeong.

The traditional heart of Seoul is the old Joseon Dynasty city, which is now the downtown area, where most palaces, government offices, corporate headquarters, hotels, and traditional markets are located. This area occupies the valley of Cheonggyecheon, a stream that runs from west to east through the valley before emptying into the Han River. For many years, the stream had been covered by concrete, but was recently restored through an urban revival project. To the north of downtown is Bukhan Mountain, and to the south is the smaller Namsan. Further south are the old suburbs of Yongsan-gu and Mapo-gu, and the Han River. Across the Han River are the newer and wealthier areas of Gangnam-gu,Seocho-gu and surrounding neighborhoods.

The World Trade Center of Korea is located in Gangnam-gu and this is where many expositions and conferences are held. Also in Gangnam-gu is the COEX Mall, a large indoor shopping and entertainment complex. Downstream from Gangnam-gu is Yeouido, a large island that is home to the National Assembly, major broadcasting studios, and a number of large office buildings, as well as the Korea Finance Building and the world's largest Pentecostal church. Adjacent to Yeouido is Bamseom an uninhabited island in the middle of the river. The Olympic Stadium, Olympic Park, and Lotte World are located in Songpa-gu, on the south side of the Han River, upstream from Gangnam-gu. South of the sprawling Gangnam area are Namhan Mountain,Cheonggye Mountain and Gwanak Mountain.

Major modern landmarks include the Korea Finance Building, N Seoul Tower, the World Trade Center, the 63 Building and the six-skyscraper residence Tower Palace. These and various high-rise office buildings, like the Seoul Star Tower and Jongno Tower, dominate the city's skyline. Due to its high density, Seoul has been equipped with a grand appearance of skyscrapers and the city council is now planning on building a series of high-rises, including 580-meter business center in Sangam Digital Media City district and an 800-meter Lotte World 2 Tower in the Jamsil district of Songpa-gu and Gangdong-gu.

Urban and civil planning was a key concept when Seoul was first designed to serve as a capital in the late 14th century. The Royal Palaces of the Joseon Dynasty still remain in Seoul, with the main palace, Gyeongbokgung currently being restored to its original form. Today, there are eight major subway lines stretching for more than 250 kilometers, with a ninth and tenth line being planned, and also some other miscellaneous lines.

The most historically significant street in Seoul is Jongno, meaning "Bell Street," on which one can find Bosingak, a pavilion containing a large bell. The bell signaled the different times of the day and therefore controlled the four major gates to the city. The only time it is normally rung nowadays is at midnight on New Year's Eve, when it is rung thirty-three times. It was, however, rung on the day that President Kim Dae-jung took office.

Seoul's most important streetcar line ran along Jongno until it was replaced by Line 1 of the subway system. Other notable streets in downtown Seoul include Euljiro , Teheranno, Sejongno, Chungmuro , Yulgongno and Toegyero.

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