Jonathan Wigley, CEO of Absolute Hotel Services Co., Ltd. together with Kavin Kanjanapas, Managing Director of Tanayong Pcl announce the second hotel under the U Hotels & Resorts brand, U Khao Yai which is due to open in late 2010. U Chiang Mai recently opened its doors in June 2008 as the first hotel of the U brand.

U Khao Yai site is located off the Wang Nam Kiew Road and will be set on 6 rai of land with-in a total land area of close to 1000 rai. The resort will consist of 76 rooms and suites with a farmhouse styled restaurant and wine bar. Other facilities within the resort will include a U Spa, reading room and fitness centre. There will also be intimate meeting and event spaces tailored to special occasions and retreat meetings. The overall design will be influenced by the Cape farmhouses of the South African wine country.U’s unique concept of services will also apply at U Khao Yai, such as 24 hours use of room from arrival, breakfast whenever/wherever, free Wi-Fi and more. U Khao Yai promises to be the perfect place to unwind in the peace of the countryside and just a two hour drive from Bangkok.The resort will be the anchor of a low density development which will also include residential housing.

Tanayong’s emphasis is to expand its business not only on the property development but also diversify into other areas including hospitality. The company has joined with several partners, each with expertise, strength and credentials in various areas including finance, construction and hotel management.

“U Khao Yai is a wholly owned project that Tanayong will invest approximately Baht 400 million. We have a team of experts from Absolute Hotel Services also our joint venture partner, to help fine tune all the details in terms of hospitality expectations even before construction starts and will also manage the property under the U Hotels & Resorts brand. This project will be another milestone for our achievement in the hotel and resort business.” said Mr. Kavin Kanjanapas, Managing Director of Tanayong Pcl.

“U Khao Yai will be another unique resort for this upcoming destination in terms of ambiance and service delivery. We together with project’s development team have spent many months conducting research so to develop a unique concept of architecture and design elements to fit in with the destination as well as the brand. We have worked closely with the architect and interior designer teams to develop a concept which is relevant and unique taking into consideration the natural beauty of Thailand’s wine country. With U Khao Yai we will be managing another property we are very proud of.” said Mr. Jonathan Wigley, CEO of Absolute Hotel Services Co., Ltd.

About U Hotels & Resorts Brand
The brand was created with today’s travelers in mind and their expectation from the fast moving pace of hospitality. U Hotels & Resorts is an uncomplicated bijoux deluxe hotel brand that is a stimulating blend of local heritage and design accents that pair with modern amenities, services and facilities to unobtrusively encourage sophisticated target customers eager to enjoy the local environment.

U Hotels & Resorts brand’s target is the experienced traveler with a curious mind. This is a sophisticated, self-reliant individual not afraid to enjoy, share and get involved, who see things differently and seeks new experiences, global and local, and who can balance their lifestyle and their need for accomplishments. U Hotels & Resorts will consist of a maximum 100 rooms/suites and in some cases will include a residential element.

About Absolute Hotel Services Co., Ltd.
A joint venture company with Tanayong Public Co., Ltd. The company provides a unique range of hospitality services and consultancy on an a la carte basis that includes marketing/feasibility studies, owner representative services, master planning consultancy, pre-opening consultancy, brand creation/consultancy as well as the hotel management services from the technical services and pre-opening assistance to management contracts for branded and non-branded hotels and resorts.

Originally published by http://www.absolutehotelservices.com

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